Sophisticated, data-driven usability strategies and personalized content at the core of fresh, new site.
(Des Moines, Iowa – November 2, 2016) – Ninety-four percent of frequent Internet users say quality content is the most important reason to continue using a website. To help more financial institutions get the answers they need in a rapidly evolving payments industry, payments processor TMG prioritized meaningful, digestible and easy-to-find content in the redesign of its corporate and client website, www.tmg.global. The site relies on sophisticated, data-driven usability strategies to give clients and visitors immediate access to payments news and expert insights.
The project was led by Vice President of Marketing and Brand Strategy Georgann Smith and Director of Digital Strategy Brian Day. TMG’s marketing and digital teams worked with Entrepreneurial Technologies to develop unique pathways to rich content for two audiences. These include TMG’s existing clients and other financial institutions researching credit, debit, ATM, prepaid and digital payments solutions. A secure client portion of the site features a personalized dashboard, calendar, knowledge base, marketing center and other features customized to the financial institution’s payment programs and the individual’s role within the financial institution.
“Making life easier for our clients, as well as the larger financial institution community, was the core objective of the website redesign,” said Smith. “Everyone struggles with limited time to perform thorough research and to understand the benefits and drawbacks of different payment solutions. TMG has many subject matter experts with rich insights and perspectives. Accessibility to their knowledge will help TMG clients, as well as those throughout the greater financial services industry, find the information they need quickly and easily.”
Importantly, Smith added, the site was built with an iterative design and development objective. “Today we are launching the first phase of the new site,” she said. “Similar to how our product and IT teams approach application development, we will constantly evaluate the user experience and upgrade the site accordingly. The goal is to continue to look for the opportunity to create additional value to the industry.”
Day added, “In the rapidly evolving field of payments, financial institutions need innovative answers to tough questions fast. Too often, digital content on websites is organized according to its format. Yet, visitors to sites like TMG’s aren’t necessarily looking for white papers, blog posts or case studies. They are looking for answers. By prioritizing the actual subject matter of the content over its format, we have made it easier for our web visitors to uncover actionable information and meaningful insights quickly.”
According to Day, www.tmg.global visitors can look forward to these four features and more within the redesigned site:
Trending industry topics – TMG’s experts weigh in on current and expected news impacting payments programs.
Consumable blog content – Multiple posts each week provide tips, tricks and must-know trends from TMG’s payments experts. A new at-a-glance section within each post allows visitors fast access to key takeaways.
Details on TMG experts – Introduction to the thought leaders within TMG who provide financial institutions, industry trade groups, media outlets and others with unique perspectives on a wide range of topics.
Insider stories – Thoughts from TMG’s clients, the consumers they serve and TMG staff on how the payment processor pairs them with the right solutions at the right times.